Your Loyalty Card Knows More About You Than Your Doctor Does

Loyalty programs aren't about rewards anymore. They're sophisticated data extraction machines, and most founders don't understand what they're inheriting.

Adam Makins Feb 17, 2026

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Adam Makins

I’m a published content creator, brand copywriter, photographer, and social media content creator and manager. I help brands connect with their customers by developing engaging content that entertains, educates, and offers value to their audience.