The Zero-Click Search Economy Is Killing Your Website Traffic

AI search engines are answering questions without sending users to your site. Here's why 60% of searches now end without a click and what to do about it.

Adam Makins Feb 13, 2026

The Zero-Click Search Economy Is Killing Your Website Traffic

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Adam Makins

I’m a published content creator, brand copywriter, photographer, and social media content creator and manager. I help brands connect with their customers by developing engaging content that entertains, educates, and offers value to their audience.