Rocco's retro smart fridges are on sale with $200 off the Classic and $100 off the new Essential model. Both feature app-based inventory tracking and Sub-Zero cooling.
By Adam Makins·
Unless you’ve been completely disconnected from the world, you’ve probably heard about the Rocco smart fridge by now. This retro-styled wine cooler and minifridge has become something of a cult favorite, and for good reason. It’s not just a pretty face in your kitchen or bonus room. The real magic happens inside its app, which catalogs your fridge’s contents so you can see what’s stocked no matter where you are.
Former WIRED contributor Andrew Watman gave it a solid 7 out of 10 in 2024, confirming what many have already discovered: this thing is a legitimate statement piece. The app’s ability to recognize an impressive library of beverages is genuinely impressive, from obscure algae-infused drinks to individual flavors of store-brand sparkling water. If you’re tired of wondering what’s actually in your fridge, Rocco’s scanner takes the guesswork out of it.
Owning a Rocco on the second floor of your home reveals just how practical this tech really is. You can check inventory from anywhere, which means fewer trips upstairs to restock and no more standing in the store wondering if you already have that drink at home. The convenience factor alone justifies the investment for many users.
The vintage-inspired design choices are the icing on the cake. Rocco offers multiple color options, and several new ones are coming soon if you’re hoping for a specific shade. The app lets you control temperature and lighting remotely, adding genuine functionality to the retro aesthetic.
The present sale isn’t the deepest discount Rocco’s ever offered, but it’s solid. You get $200 off the Graphite, Cream, Beige, and Green Classic models. As a bonus sweetener, if you purchase during the sale, you’ll receive a free case of Laurel’s Lattes, a gut-friendly dairy coffee beverage that the Rocco scanner will undoubtedly recognize.
What’s more exciting is the fall debut of the Rocco Essential, a lower-priced entry point into the smart fridge world. This model carries $100 off right now and features a sleeker, more contemporary design compared to the now-rebranded Classic. It holds 77 cans versus the Classic’s 88, and currently comes in three colors: Cream, Sage, and Graphite.
Don’t let the lower price tag fool you. The Essential houses the same compressor as the original model, sourced from Sub-Zero fridges, which cools down to 34 degrees Fahrenheit. Rocco claims it’s the coldest fridge they’ve ever made, which is no small feat. WIRED has one on the way for testing to compare it directly with the Classic, so a thorough review is coming soon.
The choice between Classic and Essential ultimately depends on your needs. If you need maximum capacity and love the retro styling, the Classic remains the proven choice. If you prefer a contemporary look and don’t mind the slightly smaller 77-can capacity, the Essential offers better value. Both represent serious tech investments for your beverage storage.
The smart fridge category has exploded in recent years as people seek more control over their home environments. Rocco’s approach feels less gimmicky than many competitors because the recognition actually works and the data is genuinely useful. Whether you’re upgrading your home bar, outfitting a dorm room, or adding a bonus fridge to your secondary kitchen, these current discounts make the decision easier.
These sales won’t last forever, and if Rocco’s history is any indicator, future discounts might not be as generous. The combination of functionality, design, and the added bonus of free beverages makes this a worthwhile moment to jump in.
Source: WIRED
How many trips to your fridge would you actually save if you could see inside it from anywhere?
