Parcels Signs Publishing Deal with BMG, Eyes Next Chapter

Australian electronic-leaning indie-pop outfit Parcels has inked a publishing agreement with BMG, the independent music company announced on October 28. The five-piece will now receive representation on a worldwide basis through BMG’s expansive global network, a move that underscores the band’s continued ascent in the international music landscape.

Formed in 2014 in Byron Bay, Parcels made a pivotal decision in the mid-2010s to relocate to Berlin, Germany. The move proved strategic. Working out of the German capital, the band refined their distinctive sound while building a dedicated international audience. That trajectory accelerated dramatically when Daft Punk co-produced their 2017 breakthrough single “Overnight.” The track didn’t just gain traction; it exploded, catapulting Parcels into the global consciousness and securing them slots at major festivals from Coachella to Glastonbury.

Today, the five-piece boasts over 1.5 billion total career streams across three studio albums and various live releases. Their third full-length, LOVED, arrived in 2025 and was supported by a world tour that included their first-ever U.S. arena headline dates. That’s the kind of trajectory that catches the attention of major publishing houses.

Building Something Special

The publishing partnership was orchestrated by Jasper Niebuhr, managing director of BMG Germany/Switzerland/Austria, working closely with publishing teams across continental Europe, the UK, North America, and Australia. Key contributors included Alistair Norbury, Monti Olson, and Heath Johns.

“Parcels are one of the most distinctive and compelling bands of their generation,” Niebuhr said in a statement. He praised their musicianship, songwriting, and creative vision, noting that they’ve built a genuinely global career without sacrificing their uniqueness. The band’s blend of Australian roots, Berlin-based creative history, and strong American presence embodies exactly the kind of international spirit BMG wanted to cultivate.

The band’s manager, Birger Luedemann, emphasized what sealed the deal: authentic enthusiasm from the entire BMG team. “From Berlin to London, the U.S., and Australia, we felt a shared understanding of the band’s vision,” Luedemann explained. “We’re incredibly excited about this partnership and look forward to bringing some amazing projects to life.”

Side Projects and Future Momentum

Interestingly, even as Parcels signs this major entertainment industry deal, band members are exploring creative ventures beyond the core group. Patrick Hetherington and Jules Crommelin launched Dream Boat, a new project that released its debut single “Real!” on October 21. Separately, Noah Hill pursued a solo endeavor with the album Ok ok now, which dropped last month.

These side projects aren’t necessarily departures; they’re extensions of the band’s creative ecosystem. In today’s music landscape, artists increasingly view their primary act as one node in a larger creative network rather than an all-consuming identity. For a band as artistically restless as Parcels, diversification makes sense.

What’s particularly noteworthy about this deal is its timing. The band arrives at BMG’s publishing roster at a moment when they’re simultaneously expanding their sonic boundaries through side projects and consolidating their position as a globally recognized music act. The partnership suggests confidence from both parties that Parcels’ next chapter will be their most ambitious yet.

Parcels have already proven they’re willing to take creative risks, from their early Byron Bay origins to their Berlin relocation to collaborating with icons like Daft Punk. This BMG agreement simply formalizes what’s already evident: a band determined to keep pushing boundaries, regardless of where those boundaries lead.

Source: Billboard

When a band with this trajectory commits to publishing representation on a global scale, it’s rarely about the past, but always about what comes next.