Do you have a small business based in Melbourne? Are you finding an SEO agency in Melbourne to optimise your local landing pages and get the best ranking despite the competitive market? 

Melbourne is one of the most diversified cities in Australia. Here, the small businesses are as diverse as the city itself. There's a well-balanced culture with an edgy mix of galleries, bars, cafes, and retail shops. Most of the people from Melbourne tend to search online for local businesses twice in a week. The common local searches can look like:

• lawyers near me
• doctors near me
• lawyers in Melbourne
• doctors in Melbourne

That's where the true importance of local SEO lies.

But Why is Local SEO Important for Your Business?

Local SEO is local search engine marketing to promote and market your business online. It is essential because it enables businesses to showcase their products or services to potential local customers. 

Did you know that 50% of people went to an offline store within a day after a local search?

Google pays a lot more attention to local searches as people are always looking out for information. For instance, nowadays you prefer to do a pre-search to know about the better options available in your city. Local SEO also provides a higher conversion rate as it drives targeted traffic. People who are seeking localised content are likely to convert easily. It means there's a higher chance that they will connect with your business. 

Local SEO helps immensely in creating your brand by providing authenticity to the business in Melbourne. Want to reach out to more customers? Then mention all the products or services you offer and relevant images and updates about the business.

You can easily build long-term networks with local SEO to find niche sellers and relevant marketers for you. You can interact with other business owners to have a potential partnership for future endeavours. 

5 Ways to Simplify Small Business SEO

Want to have better visibility on Google? Having a robust approach to SEO, and sticking with it can bring tangible results. SEO isn't overwhelming. 

A simple plan and insightful strategy can be used to optimise SEO to the fullest. Here's what you can do with the services of an SEO agency in Melbourne:

Create Internal Blog Posts

Content is the king, especially when it comes to SEO. Only focusing on optimising your website without any content, won't yield any result at all. That’s because the content would help in ranking for the right search terms, consistently. 

Several businesses in Melbourne think they have to publish one blog post daily, which can be overwhelming. Instead of posting daily, focus on creating two quality blog posts every week. This doesn't sound much, but it can support your SEO efforts wonderfully.

Don't forget to have a thorough analysis of your existing content to repurpose it by filling the gaps.  

Keywords Analysis

A keyword gap analysis is a way of finding keywords that drive traffic to your competitors' sites. This is valuable to find the keywords that are not explored yet. It helps improve your reach, visibility, and discovering hidden opportunities to make your new content shine even more. 

There are several online keyword matrix tools and tutorials available to uncover these opportunities and use them to bridge gaps in your SEO strategy. In case you want professional expertise, consider hiring a local SEO agency in Melbourne. As a result, your content becomes more impactful and engaging in the industry. It's a great tool to increase brand loyalty as well.

Landing Page

Landing pages can increase conversions for your marketing campaigns other than directing visitors to your website. A well-designed landing page can drive traffic, improve SEO, and create your brand. There is a misconception that these are difficult to develop and maintain. 

For example, investing in a landing page is smart for your car rental business in Melbourne. A useful landing page provides the value proposition of the business, such as informing about the special offers or other marketing channels. It is an extension of your business. 

Spend an Hour Daily to Optimise Your Website

Ensure you study the website analytics to make any crucial optimisation. For instance - if your page is loading slower than usual, then it would impact the conversion rates. If you miss relevant keywords, then ranking will go down. 

Include long-tail keywords to elevate the ranking. An hour a week can be devoted to freshen up your website for maximum efficiency and optimisation.

Improve Your Presence on Google and Bing

For the best local search results possible, it's essential to make sure your business has a prominent presence on Google and Bing. A few things that you may consider are -

• Add your business to Google Maps and Bing places in Melbourne.
• Incorporate good quality photos of your business location to provide a glimpse. Images also create a lasting impression on customers from Melbourne.
• Get online reviews as they act as a digital currency. Nowadays, everyone looks for a useful review before buying or booking their services. Encourage your customers to give their honest feedback about the experience. 

Do not buy or create fake reviews as they tend to look a little suspicious. Follow the best practices to drive organic traffic.