Graphics giant Nvidia recently launched its high-end GeForce GTX 1070 and 1080 graphics cards for India at an event in Bengaluru one day prior to E3 2016's flurry of game-related announcements. Dubbed '10 Gaming Live', the event was meant to showcase the company's new Pascal architecture, which according to our GeForce GTX 1070 review, lives up to the hype. But while it might be a stellar product, there are still a lot of unknowns. For starters, buying a graphics card isn't as simple as, say, walking into a store and purchasing a PlayStation 4 or Xbox One. There's a massive learning curve, and buyers need to understand a lot about these complex pieces of kit that can cost as much as, if not more than, a console. Is there even an audience for such products in India? Nvidia is betting there is, and its Indian division claims tremendous growth. Gadgets 360 spoke to Nikhil Kohli, GeForce Business Head, Nvidia South Asia to find out more.