Did you know that you can use social media for developing your business? Learn here how to make your business grow with the help of Twitter.
To some of us, Twitter doesn’t look like perspective social media. It might seem strange that serious people and companies waste their time on this weird microblogging site – however, if you think this way, you are mistaken. Twitter can be a powerful tool, helping your business grow and promoting it – but of course, only if you know how to use it right.
What exactly is Twitter?
Twitter is a well-known microblogging service made for posting short messages containing up to 140 symbols though you can write bigger tweets if you check out these tips or you can use help from a custom business writing service. It looks very simple and is simple to use. You can add hashtags, photos, and videos to your posts, like and retweet posts written by other people as well as reply to their posts.
How can Twitter help you?
If you are interested in expanding your audience, building up your brand, and helping your business grow, I strongly recommend you to try using Twitter along with other social media. And here’s a list of reasons why you should do that.
1. Twitter Could Help You Reach the Top Professionals in Your Field.
Think of the ways you could reach the most respected people in your industry before. Probably you would try calling or sending them an email – however, they receive hundreds of those every day and don’t have much time to answer all of them. On the contrary, Twitter is a really good way to contact someone you respect and like. For example, you could do so by commenting one of their tweets, answering some questions they ask on Twitter, and so on.
2. Twitter Could Help You Improve Your Brand's Reputation.
After you create a brand, you have to make it stand out and work hard to build its reputation. That’s where Twitter can help you: one of the best things about it is that you can use its search in order to find what people say about your company, brand, or business. You can also reply to them, answering their questions or promising to fix things they don’t like. It’s a good way to improve your brand’s image and to show your audience that you care – however, you have to be very careful if you want to do it right.
3. Twitter Allows Your Clients to Contact You.
Being a brand owner or a company’s representative, you have to ensure that your clients are able to contact you when needed. Social media are more suitable for this than phones or emails because this way your clients won’t have to wait for the answer for too long. Of course, they could use Facebook instead – however, the more ways to contact you there are, the better it is for your reputation.
4. Twitter Is Good for Attracting New Clients.
If you are experienced in something, you could use your knowledge to communicate with people on Twitter. Even answering the questions that aren’t actually related to your product or service can help you: this way people will notice your account and maybe will decide to contact you or use your services. After all, being helpful doesn’t hurt your reputation at all.
Moreover, you could also use Twitter this way for networking and establishing useful contacts. This is especially important if you’d like to network with someone who has many followers: if such person retweets something you wrote, more people will notice. This is also a great way to attract new clients.
5. Twitter Is Good for Hiring Too.
It might seem weird, but actually, Twitter had helped many people to find a job or to find valuable professionals. These days many HRs prefer checking one’s social media profiles before inviting this person to an interview because such profiles are sometimes the best way to understand whether a candidate shares company’s values or not. However, sometimes Twitter can be used not only for checking out the profiles of existing candidates but also for looking for potential ones. This can be achieved with the help of hashtags, geolocation, and other search settings. Look for the nearby specialists and then narrow your choice to a few candidates who actually like your services or products.
What to do if you want to start using Twitter?
Figuring out how this social media works is quite simple; however, don’t settle with that. Simply tweeting a lot is not enough: you have to develop your own marketing strategy that will give you the desired result. A marketing strategy for Twitter should include a number of daily posts, a time of posting, some plans on networking and dealing with the clients.
Of course, such strategies can be hard to develop if you aren’t familiar with Twitter. Lucky for you, nowadays it easy to find existing Twitter marketing strategies, try them out, and see whether they work for you or not.